Monitoring Rankings to resuscitate your
SEO campaign
Are you worried about your SEO campaign’s poor performance? Is it getting harder to justify your investment in SEO? If so, you need to learn how to track rankings to resuscitate your SEO campaign.
Search engine optimization (SEO) is crucial for your online business. If your website doesn’t show up on search engine result pages (SERPs) for target keywords, there’s a big risk of failure.
To appreciate the importance of good ranking for target keywords, you’ve to look at search numbers.
3.5 billion Google searches are made every day. What’s more 35% of product searches start on Google. It gets better; 79 percent of people took a relevant action on their phone before making a purchase.
All these numbers highlight the importance of visibility on search engine results. A good looking website isn’t enough if it doesn’t rank high for the target keywords.
Monitoring an SEO campaign is not easy. Your hands are already full managing other aspects of your online business. This is where a good tracking tool comes in handy.
An efficient ranking tool does more than show site rankings for a particular keyword. It displays crucial metrics that affect your SEO campaign.
Guide to Track Rankings for SEO
In the early internet days, website admins had an easy time tracking ranking on search results. Google and other search engines had not implemented stringent algorithms.
SEO was all about first ranking on SERPs. However, things have changed, and while high rankings are crucial, you’ve to think beyond them.
Rank tracking today is more about increasing your site’s visibility and attracting relevant traffic. Using a good ranking tool today gives insight into these and more important SEO metrics.
The best keyword rank tracker has more functions than tracking your site’s ranking. Rank trackers will show the status of your links, competitor analysis, organic traffic statistics, and bounce rates, among other analytics.
This comprehensive insight on your site’s performance promotes better decision making.
Google algorithm updates have made things tougher for rank tracking. However, there’s still a lot to gain from this SEO practice.
Rejuvenate your SEO Strategy with a Rank Tracker
If you’ve little to show for your ongoing SEO campaign, it’s time to integrate a good ranking tool. These SEO tools go beyond showing your site’s Google ranking.
Some of the other advantages of using the best rank tracker include:
- Crucial Insight for Decision Making
The internet market landscape is volatile, and you’ve to work hard to keep up. You need to make decisions on the fly to stay up with the trends. To make the right moves, you need to have the right information.
Your business team expects you to make the final decisions. This is where a rank tracker comes in handy. These tools provide crucial insight that you need for solid decision making.
For instance, if your team wants to drop link building from the campaign, you’ve to make a quick decision. Delays in such decisions can lead to webmaster penalties or loss of customer trust.
Your SEO tracker will provide invaluable insight on how backlinks affect your search visibility and traffic. The best monitoring tool will also provide the performance of every page, keywords, conversion rates, bounce rates, page speeds, and other crucial metrics.
- Gain a Competitive Edge
When taking your business online, you’ve to prepare to compete at a global level. You will face competitors, some with more resources and exposure. To compete effectively, you’ve to outsmart the competition.
Leveraging the best SEO monitor is a great move to stay ahead of the pack. A good rank tracker will provide invaluable insight on your competitors.
Such insight includes their target keywords, the performance of the keywords, and their ranking for these keywords. You can also carry out competitor site audits, competitor backlinks, content analysis and much more.
The idea is to stay up-to-date with the competition. You should leverage information like your most powerful asset. By learning about your competition latest moves, you gain an edge over them.
- Diagnose Ranking Issues
When running an SEO campaign, one of the key objectives is to obtain the best ranking on search engines. If your campaign works well, you will note positive results over time. However, this is not the end of it.
The fast-paced digital landscape can conjure up surprises leading to a drop in ranking. A good ranking monitor will keep check of the ranking in the background. This helps to point out ranking drops and fluctuations and also diagnose them.
Search algorithm updates, strong competition and backlink issues are a few of the issues that can cause drop or fluctuations in the ranking. With this information, you can tweak your SEO processes to remedy the situation.
- Boosting Productivity
There’s a lot of work to do when running an online business. You’ve to create content, complete orders, deliver products, and provide customer support and much more.
It’s not easy to constantly check the status of your SEO processes. Using a good rank tracking tool will thus leave you with more time for the core business.
This software runs in the background and delivers timely insight on your console. Your team can now focus on selling products, serving customers, and promoting your brand.
- Boost your Online Business Performance
When competing online, you need all the support you can get. Your team already has things in control on the front-end.
By integrating an effective ranking tracker on your website, you will enjoy effective backend support. A good ranking tracker will help you make the right moves.
This, in turn, boosts sales conversion, increases brand visibility, and earns your brand credibility. You can thus boost your online business by using the best SEO monitoring tool on the market.
Wrapping Up
If you want to tap into the customer rich online market, you need a powerful SEO marketing strategy. However, such a campaign is not enough if you don’t track rankings on search engines.
Using the best rank tracker to monitor your SEO campaign gives your business an edge over the competition. You’ll get good quality insight to make the best decisions and stay ahead of the pack.
You also know which SEO techniques work and which don’t. This, in turn, leads to better ROI for your marketing campaigns.
Author: Benjamin Shepardson is the founder of NoStop Content. With an extensive career in digital marketing and web development, Ben’s knowledge of the industry has enabled small businesses to scale and grow through well-crafted content and strategy.
