Social Media and SEO
Do Social Shares Really Matter for Ranking?
The relationship between social media and SEO isn’t at all clear cut… but it does exist, and it can help you rank number one if you understand it.
The role of social media has recently become vitally important in our everyday life. The impact of it in different spheres of life is evident and in some cases, we can consider it as an indispensable part of a number of spheres we encounter in each step. There are some definite ways that allow business owners to turn social media platforms into the most powerful tool for getting more reach, more engagement, and more traffic to their site which are absolutely Google ranking factors.
However, ranking higher on google by the help of social media is as well possible. Some important points we all must take into consideration:
Search Engines and Social Media
We can meet a number of links shared in the news feed. Trying to find what we want in search engines people meet a lot of related social media accounts, which contain website links. Actually, there’s plenty of evidence that social signals such as likes and shares are related to your ranking.This is really a great way to have a higher rank without special SEO work. However, your success depends on the number of your followers. Therefore, the more followers you have, the better your success will be. The ranking will as well grow through likes, shares, comments.
Have stellar content
Content marketing is important in every type of business. What people generally do when they want to learn something? Of course, they read. Through a well-thought and unique content, you will be able to inform, entertain and attract people to choose your product and service. Your content should promote the visitor from the first sight. The quality of your content affects your high-ranking SEO. Putting your creativity in content that you share and mixing it with new content marketing tools you can be sure to reach your goal and have business growth.
Use Your Keywords in Your Posts
“SEO done right is all about finding demand based on search,” says Lance Beaudry of Avalanche Creative. “When it comes to content planning and deciding what to post to social media, there’s nothing better than looking at the demand of your target audience.”
Choosing the right keywords is equally as important as your content itself. Keywords help Google to find out which information is relevant to the searched items. In order to choose the right keywords, you should do thorough keyword research, as if not it can bring harm to your business.
Grow your followers
“We all know that quality backlinks are important for ranking higher on Google and increasing domain authority,” says Chhavi Agarwal of Mrs Daaku Studio. “And social media is a great platform for link building.”
This great platform of promoting a business becomes useless if you do not have your proper audience. You can share a lot of useful information, put a great effort and spend much time, but for this, you should have followers, otherwise these actions will never play a role in your business.
Social media is all about engaging with people. Social channels give an opportunity to gain a lot of audiences and have higher ranks. The more you do this, the more likely you’ll be ranked higher because people and search engines will both love you. By using some key tools of social media marketing, you will be able to not only have a higher rank in Google but also increase your sells and develop your business based on customer’s needs and demands.
Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.