Tips for Starting an E-commerce Website
Starting an e-commerce business can be just as difficult and challenging as starting your own offline business. There are many of the same considerations that must be taken into account and a lot of similar planning.
If you’re looking to get into e-commerce, you’re making a smart decision. By 2021, estimates say that e-commerce websites will generate over $4 trillion in sales.
Just because it’s a booming industry doesn’t mean you will automatically get rich and buy that private jet you’ve been looking at. If you’re looking to get into , check out the tips below in order to help you get started.
What is E-commerce?
We might as well start with the basics here. is electronic commerce or internet commerce. It’s buying and selling goods through the power of the internet. The most well-known example of an e-commerce website is Amazon.
Amazon is all over the world and seems ready to take over at any second now. Many people are using Amazon to purchase everything from laptop computers to baby diapers.
Research and Products
Just like starting a regular business, you’re going to want to think not about what you’d like to sell but what problem or need you’re going to be providing a solution to. The more specific you are, the better you’ll be and the less competition you are likely to have.
If you’re looking to start out small, maybe just in a city or a surrounding area, think about what people need or want and how you can go about giving that to them. You’ll want to do plenty of market research to see if it’s a viable option that can thrive. Try to think of a niche you can break into.
When it comes to research, you also need to think about who you want to sell to. There are very few products that every man, woman and child will want, so think very specifically about who you are going to be selling to.
Are you going to be selling to families? Men? Women? Seniors? Homeowners? College students?
Thinking about the who will help you immensely when you try and figure out the what.
The Online World
After you’ve come up with your product and target audience, you’ll need to start diving into what your online activity and work.
Of course, you’ll have to choose a business name, maybe a cool motto and a logo. Before you go all in on a name, make sure the domain is available for your business. Can you imagine going all in on a logo and name only to find out that your top website choice has been taken?
When choosing a name, make sure it’s easy enough for people to find you (unless you want to go on the dark web, of course).
You’ll also need to familiarize yourself with SEO. Search engine optimization is a way to organically drive consumers and clients to your website. This can be the difference between landing on the top of Google’s page results to being banished to a page that’s anything other than “one”.
Practicing good SEO is a way to save you money as you won’t have to be spending a lot on marketing or placing ads throughout the internet. In addition, if your store is completely online, you may not have the luxury of being able to meet and greet people and spread the word through face-to-face interactions. You need top SEO to stay relative.
Designing your online store to be easy and simple to use should be a priority. If you’re not the most tech-literate, see if you can take courses or hire a web designer to help you get the most out of your store.
The last part is about social media. Over half of the world’s population has some kind of social media account and millions of people are scrolling through their feeds at any given moment. That means your business needs to be active on social media whether it be promoting certain products, making announcements or talking about promotions.
You’ll also need to look at various online shopping channels your customers and target audiences already use so you can take advantage and get your foot in the door.
Just as with any business, it’s going to be a marathon instead of a sprint. Be patient and make sure you stick to your business plan, do your research and put as much effort as you can to your online presence.
The whole process may take a few years to get off the ground but through perseverance and effort you can reach your goals.