What is Social Media Marketing ?
Definition With Video
If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the Internet, then you should be aware that what is the value of this time social media marketing today and what it needs for a blogger or an online business man.
Definition of Social Media
Social media is a catch-all term for a variety of internet applications that allow users to create content and interact with each other. This interaction can take many forms, but some common types include:
- Sharing links to interesting content produced by third parties
- Public updates to a profile, including information on current activities and even location data
- Sharing photos, videos and posts
- Commenting on the photos, posts, updates, videos and links shared by others.
Social Media Websites
Some of the most popular social media websites are –
What is Social Media Marketing ?
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
Let us understand through a Live Example : As you all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the side bar or in the post Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, we get redirected to their website or go away. These Activities in the same process are called Social Media Marketing.
The main goal of Social Media Marketing (SMM) is to attract the User / Customer from your own. Attracting their attention, so that they buy it by looking at him. These are just a matter of an online shopping website. But bloggers are also getting good traffic, visitors or good revenue through social media.
Importance of Social Media Marketing
People spend time on most social networks in today’s time. As far as my knowledge is, 70% people have been connected to the Internet and an Internet user spends most on Time Social Network. People on social media are active / online in millions of crores. Social media marketing is reaching a big advantage for people living online on social media. Traffic i.e. visitors are very large. This is reaching more benefits to Online Business.
There is no need to invest in social marketing, but some time is needed. But talking about the old times, marketing was only advertising from Newspaper, Template, Posters, more people did not attract, but since social media marketing was promoted, there is a lot of traffic available. Also, Online Business has become the best source of income.
What are the benefits of Social Media Marketing ?
Social Media has become a quite popular Marketing Tool, ranging from Politician to Popular Brands. Now when its demand is so high, it is obvious that there will be many benefits. Let us tell you its Benefits / Advantages.
Friends, the benefits of Social Media Marketing are the benefits, but here we will give you information about SMM’s Top 5 Benefits –
- Popularity of Brands Increasing
The biggest advantage of Social Media Marketing is that it increases the popularity of Brands between Internet Users and consequently Users become Loyal towards Brands.
If marketers give good offers, services to the users, then they show interest in more Users, Brands and Products and it is Establish in the market for the penetration of Brands.
- Search Engine Ranking Grow
When Posts of Services are shared more on Social Media, it also increases the focus of Search Engines on that particular page and it shows those pages and posts at the top. In a way, there is a relation between Social Media Marketing and Search Engines and this is what the marketers get.
Users take social media to connect with Brands. That’s why Brands, as much as Social Media Marketing do, have the same relation with their customers.
Because social media is fairly inclined, communication from this is also Better.
- Increasing Value
The value of Brands is also increased by friends from Social Media Marketing. Brands popularity, Authority and Demands are both Increase among people with Social Sharing, hence people trust in Brands.
- Increasing Organic and Social Traffic
Yes, traffic on the site from Friends, Social Media Marketing also comes to the site and when the site traffic arrives it will have a ranking increase and consequently brands sales is also Increase.
How to do social media marketing
Many people think that social media marketing is simply to post links. They only put spam on Facebook. Such online marketing is not done. It requires a plan.
Before marketing social media, we have to ask ourselves some questions –
- What do we want from social media
- Who is our target audience
- Where can we find our target audience
- What message do we want to target audience with social media marketing?
- How much time should be given for marketing on social media and marketing at what time.
If we are doing e-commerce business, then we can attract the attention of many audiences towards our business by posting on Instagram and Pinterest that is because photos in the Instagram and Pinterets are given more importance.
How can we achieve our marketing goals from social media marketing ?
Through social media we can easily achieve our marketing goals –
- Website Visitors By Increasing
- By creating new customers.
- Telling more people about our business.
- By giving a good recognition to your business
- By increasing communication with customers and discovering their choice.
- By solving the problems of customers.
Top Sites for Social Media Marketing
These are some sites for social media marketing. Here is Follows –
Facebook is the most popular Social Networking Site at this time. It is also very important for social media marketing. Facebook has more than 2 million members and you have more chances of getting customers.
- Google Plus
Google Plus is also a social networking site like Facebook. You might have come to know by name that this social network is Google’s site. In this you can integrate Google’s remaining services such as Google Drive, Spreadsheet, Maps, Search.
Twitter is very beneficial for Social Media Marketing. I believe that twitter is not as popular as Facebook, but there are over 300 million members on Twitter. Twitter is a micro blogging site where you can publish short post. There is also an important place of # hashtag. If you use the hashtag correctly, you can get great success through Twitter.
This is a social network of business communities where people can create business links among themselves. This is a great site for B2B Marketing. You can create your profile on Linkedin and also post resume. There are many Opportunities for both the company and the Employers at Linkedin. You can also get jobs through Linkedin.
You can do marketing at the Instagram. You can find potential customers through an engaged content by posting photos or videos on Instagram. Many e-commerce sites, Crafts Artists, Decorators, Instagram are selling their products.
This is a photo sharing site where you can promote your business by sharing visual content.
YouTube is the most popular video sharing site. You can access your potential customers through video. You can create promotional videos and post it on YouTube. You can solve the problem by making instructional video. You can engage people by making videos on any topic. You can also share videos to other social networks.
- Exposure to competitors
Social media marketing enables you to study your competitors strategy. However, they can still study your business methods through your social media platform. This puts your business at the risk of being outdone.
- Needs qualified personnel
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
- Slow returns on investments
It is a long term investment and one cannot expect returns in an overnight. For companies looking for quick results, implementing traditional methods like word of mouth would be appropriate.
- Time consuming
People may ignore your page because they may be interested in other sites. To get them to appreciate and share your posts may take time. For this reason resources in terms of money and time must be allocated to ensure frequent publishing of aesthetic posts.
Some Social Media Marketing Facts
These are some social media marketing facts. Here is Follows –
- According to one analysis, 51% of businesses believe it boosts their business faster than other Marketing Ways.
- Facebook is being used more by businesses for Social Media Marketing.
- 80% Customers use Facebook to connect with their favorite brands on Social Media.
- According to a report, 30% marketers on social media spend about 2 hours daily, while 65% marketers spend only 20 minutes per day.
- 46% Users take social media to know Brand rating and reviews before purchasing Online, while 32% Users do Purchases by Social Media only.
So , it was all about What is Social Media Marketing ? , We hope you understand everything well. If you have still any questions or doubts related with What is Social Media Marketing ? then you can freely ask us in the comment box below.