Content Marketing Tips for E-Commerce Websites
Content is and has always been at the heart of every website optimization strategy. There is a reason why content is often referred to as the King. Content has always been from the very early stages of the World Wide Web. No one can deny the importance of having quality content because it is one of the most prominent ranking factors. Meaning, you can’t just win with just a website design no matter how beautiful it is, without content, it is useless. You need quality content to make your place among millions of similar websites.
Having good enough content is even more important for online businesses because their success depends a lot on the online visibility of the respective store and content helps them achieve that. So, to maximize the results, here are some content marketing tips for E-commerce websites which can surely boost their conversion rates.
- Identify and Research Potential Buyers
Every online business knows the importance of finding out and analyzing their targeted market. However, no, it is not just about finding the right market anymore. There is an essential need for closely observing the market as well to find out the general trends in the masses. Before deciding about the content, you need to find out what is it that people are looking for? Only then you can start working on creating the content required.
Once you know what people want, you have narrowed down the list of your potential buyers to the ones who have the most potential of making the purchase. The rest is up to your content and the level of engagement that it brings with it.
- Keep a Content Calendar
Once you have identified your targeted market, the next step is to start working on the content. We don’t think we need to stress enough about the importance of creating quality content. The thing that we would like to mention is, at every step of your content marketing strategy you must know what your aim and outcome are, on a daily, weekly and monthly basis.
You are strongly recommended to maintain a content calendar marked with certain keywords that you are going to cover on a daily, weekly and monthly basis. This would require you to do extensive research and it’d probably be much time-consuming but it is worth it. If you have a content calendar, then you won’t have to focus on researching new topics for each day. You can keep focusing on one keyword at a time which would allow you to come up with quality content.
You can use some free marketing software like paraphrasing tool, Buzzsumo, Semrush and others to get the idea to create high automatically create a high-quality article for a particular keyword.
- Identify Influencers
Influencers can greatly affect the conversion rate of your website for the better. You can keep trying on your end in terms of generating quality content but still, it is not guaranteed to work. However, once you get an influencer to say something about you, the results are sure to boost. It is especially true for new businesses trying to make their place in the stream of millions of similar websites. An influence can make them stand out as opposed to their competition in the eyes of the prospective customers.
- Create a Presentation For Using your Product
Creating a presentation about your product would be helpful for the users. This presentation should contain the how-to aspects of your product like how to use the product? It is essential that you create the presentation as appealing as you can. If you are not good with graphics, then it is always better to hire a design specialist for that purpose. It might feel like an extra expense but if you look at the results that people have achieved with this you’ll find it to be a reasonable investment.
- Design Attractive Infographics
Creating infographics for your product containing different aspects of it would positively affect the positioning of your product in the eyes of your potential customers. Infographics are especially useful if you have a wide range of products or some of your products have a variety of functions.
One thing that you should always keep in mind is to keep the design fun and engaging. Nothing makes people leave your store more than poor and dull presentation.
- Share your Content through Social Media
Social Media Marketing complements your content marketing strategy. Through social media, you have a chance to target a market bigger than ever before. Simply publishing your content on your website is not enough. You need to share it on all your social media platforms. This way you can reach to a much bigger audience through your social connections. Social Media Marketing really can boost your conversion rate if you learn to use it properly.
- Research Your competitors Content
There are many tools like Moz, Ahref Majestic, SEOMagnifier and SEMrush that allow you to analyze the SEO efforts of your competition. Don’t ever underestimate the power of competitor analysis and the edge that you can get from it.
In terms of content, you need to find out what keywords your competition is going for and how many of them are actually ranked. This would give you a generalized idea about the keywords that you should be going for. Along with keywords, you also need to analyze the type and length of content that is being used by your competitors. Moreover, unless you top that, you won’t be able to beat them. The key with competitor research is finding out what your competition is doing that is making them successful and then doing it better than them.
It doesn’t matter whether your store is extremely interactive or beautiful or not, if you don’t have quality content, all your efforts are basically useless. Imagine putting so much effort in producing products for your business and then not being able to sell them just because you couldn’t create an effective online visibility because of a lack of quality content. Content Matters and the sooner that you accept that, the better. The above-mentioned tips are to give you a head start in your journey to creating highly engaging content. The rest is up to your level of commitment and consistency.